AI Insights · Timothy · October 2023
Top 5 Health and Fitness Apps in Kenya for Q3 2023
Discover the performance trends of the top 5 health and fitness apps in Kenya during Q3 2023, featuring key insights on downloads, revenue, and active users.
The third quarter of 2023 saw notable trends in the health and fitness app market in Kenya. Here, we explore the performance of the top 5 apps: Flo Period & Pregnancy Tracker, Strava: Run, Bike, Hike, BodyFast: Intermittent Fasting, MyFitnessPal: Calorie Counter, and BetterMe: Health Coaching. Data comes from Sensor Tower, with more insights available on their platform.
Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED experienced a varied quarter. Weekly revenue peaked at roughly $1.2K in early September, while weekly downloads saw a high of approximately 7.6K in the week of September 11. Active users increased steadily, reaching about 119K in mid-September.
Strava: Run, Bike, Hike by Strava, Inc. showed a slight fluctuation in weekly revenue, peaking at around $448 in late July. The app saw its highest weekly downloads at 612 in mid-September, while active users remained stable, averaging around 13K throughout the quarter.
BodyFast: Intermittent Fasting from BodyFast GmbH had a mixed performance. Weekly revenue reached a high of $350 in late July, and downloads spiked to approximately 2.1K in the last week of September. Active users also saw an increase, peaking at 4.2K in the same week.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. had a more stable quarter. Weekly revenue peaked at $357 in early July. Downloads were consistent, with a peak of 248 in early July, while active users hovered around 2.8K throughout the quarter.
BetterMe: Health Coaching from BetterMe Limited showed varied trends. Weekly revenue peaked at about $362 in late August. Downloads hit a high of 473 in early September, while active users saw a significant increase to 1.6K in early September.
These insights highlight the dynamic nature of the health and fitness app market in Kenya during Q3 2023. For more detailed analysis, visit Sensor Tower.